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This site has the following in the homepage, "Theatre, arts and music photographer." Our analyzers noticed that the web site also stated " Mike Eddowes is a theatre, dance, portrait and music photographer." The Website also stated " His photographs have appeared regularly in Culture The Sunday Times and The Times also The Observer, Guardian, Daily Telegraph, and most daily and evening papers in the UK. A panel of Mikes theatre photographs were on display at the V A Museum in London for three years. In a past life Mike was PR to Elton John and Paul McCartney. Sarah OHanlon, Marketing Manager, Tricycle Theatre." The website's header had Mike Eddowes as the most important keyword. It was followed by photography, professional, and photographer which isn't as highly ranked as Mike Eddowes. The next words the site uses is photographic. London was also included and might not be seen by search parsers.